Principles of Marketing

The course focuses on basic concepts and categories of modern marketing in conditions of advanced market economy. Learning outcomes of the course unit The aim of the course is to gain an orientation in the field of marketing, its origin and development, principles of management and planning of marketing activities, the structure of the marketing environment, customer behavior, market research and the system of marketing tools in the company. Another topic group is focused on a set of basic marketing tools (product, price, distribution and communication) and ways of using them.
Learning outcomes of the course unit The aim of the course is to obtain an orientation in the subject and to understand the links to related subjects of related subjects. The student will be able to demonstrate that the student has completed the final test and that he / she has fulfilled his / her tasks as a condition for completing the subject.