Terminated in academic year 2010/2011

Strategic Management

Type of study	Bachelor
Language of instruction	Czech
Code	345-0340/01
Abbreviation	SMng
Course title	Strategic Management
Credits	4
Coordinating department	Department of Mechanical Technology
Course coordinator	doc. Ing. Josef Novák, CSc.

Subject syllabus

Lectures:
1. Basic characteristics of strategic management
2. Definition of long-term intention in trading
3. Strategic analysis
4. Definition and selection of strategy
5. Strategy implementation
6. Control
7. Financial management in company strategy
8. Innovation in company strategy
9. Information support of strategic management
10. Special strategic forms
11. Developing trends in strategic management system

Literature

[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993,
[2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.

Advised literature

[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.

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