Strategic Management

Strategic Management
345-0340/01
čeština Strategic Management
345-0340/02
čeština Strategic Management
345-0340/03
čeština Strategic Management
345-0340/04
čeština Strategic Management
345-0340/05
čeština Strategic Management
345-0340/06
čeština Strategic Management
345-0340/07
angličtina Strategic Management
345-0340/08
čeština

Summary

The subject offers basic orientation in strategic management of the company. The individual chapters logically follow one another, from general themes of strategic planning and analysis, to product strategy, price, distribution or communication.
The course will provide an overall and basic orientation in the main disciplines of economics. It focuses mainly on general and macroeconomics and the basic concepts of financial systems. Graduates will gain the necessary knowledge to analyze and estimate the impact of economic policy on the business community.

Literature

[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993,
[2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.

Advised literature

[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.

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Language of instruction	čeština, čeština, čeština, čeština, čeština, čeština, angličtina, čeština
Code	345-0340
Abbreviation	SMng
Course title	Strategic Management
Coordinating department	Department of Mechanical Technology
Course coordinator	Ing. Libor Nečas, Ph.D.