Strategic Management

Type of study	Bachelor
Language of instruction	Czech
Code	345-0340/05
Abbreviation	SMng
Course title	Strategic Management
Credits	5
Coordinating department	Department of Mechanical Technology
Course coordinator	Ing. Libor Nečas, Ph.D.

Subject syllabus

Lectures:
1. Characteristics of strategic management
2. Long-term business intentions (mission, vision, strategy)
3. Strategic planning model (phases, selection criteria)
4. Strategic situational analysis of macro-environment
5. Analysis of the business environment
6. Internal environment analysis
7. Types and strategies
8. Formulation of business strategies
9. Implementation and implementation of corporate strategies
10. Marketing strategy
11. Product and product strategy
12. Price and pricing strategy
13. Distribution and distribution strategies
14. Communications and communication strategies

E-learning

http://vyuka.fs.vsb.cz/course/view.php?id=174

Literature

[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993,
[2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.

Advised literature

[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.

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