Economics and Enterprise Operation Management

Summary

Production of business units. Management of a company. Purchase, functions, tasks, marketing. Sale of goods and services, marketing. Company financing. Investment activity of a company. Asset and capital structure. Revenues, costs, opereting result. Analytic activity of a company. Evaluation of economic efficiency. Labour management. Employees management. Norms-creation activity. Specifics of small businesess.

Literature

FRAME, J.D. Managing Projects in Organizations, Jossy-Bass, San Francisco, 1987
THOMPSON, A. A., STRICKLAND, A.J. Strategic Management, IRWIN, Boston, 1992

Advised literature

BURNS, T., STALKER, G. M. Management of innovation, London, Tavistoch, 1991
Operation Management, Jay H. Heizer, Barry Render,
Production and Operations Management, Raymond R. Mayer, Dushkin/McGraw-Hill, 2000

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Language of instruction	čeština, čeština, čeština, čeština, čeština, čeština, čeština, čeština, angličtina
Code	345-0511
Abbreviation	EaŘP
Course title	Economics and Enterprise Operation Management
Coordinating department	Department of Mechanical Technology
Course coordinator	Ing. Libor Nečas, Ph.D.