Terminated in academic year 2008/2009

Marketing

Type of study	Follow-up Master
Language of instruction	Czech
Code	345-0524/01
Abbreviation	Mk
Course title	Marketing
Credits	2
Coordinating department	Department of Mechanical Technology
Course coordinator	doc. Ing. Josef Novák, CSc.

Subject syllabus

Lecture:
1. Introduction to the subject
2. Marketing management
3. Marketing policy
4. Tools marketing
5. Tools marketing
6. Public Relations
7. Public Relations
8. Marketing industrial company
9. Marketing industrial company
10. Marketing in business
11. Marketing in business
12. Marketing non - profit - making organization
13. Regional marketing
14. International marketing
15. International marketing

Literature

[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.

Advised literature

[1] ZAMAZALOVÁ, Marcela. Marketing. 2., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2010, xxiv, 499 s. Beckovy ekonomické učebnice. ISBN 978-80-7400-115-4
[2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s.

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