Terminated in academic year 2009/2010
Marketing
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 345-0524/02 |
| Abbreviation | Mk |
| Course title | Marketing |
| Credits | 2 |
| Coordinating department | Department of Mechanical Technology |
| Course coordinator | Ing. Libor Nečas, Ph.D. |
Subject syllabus
Lecture:
1. Introduction to the subject
2. Marketing management
3. Marketing policy
4. Tools marketing
5. Tools marketing
6. Public Relations
7. Public Relations
8. Marketing industrial company
9. Marketing industrial company
10. Marketing in business
11. Marketing in business
12. Marketing non - profit - making organization
13. Regional marketing
14. International marketing
15. International marketing
1. Introduction to the subject
2. Marketing management
3. Marketing policy
4. Tools marketing
5. Tools marketing
6. Public Relations
7. Public Relations
8. Marketing industrial company
9. Marketing industrial company
10. Marketing in business
11. Marketing in business
12. Marketing non - profit - making organization
13. Regional marketing
14. International marketing
15. International marketing
Literature
[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.
Advised literature
[1] ZAMAZALOVÁ, Marcela. Marketing. 2., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2010, xxiv, 499 s. Beckovy ekonomické učebnice. ISBN 978-80-7400-115-4
[2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132
[2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132