Marketing
| Language of instruction | čeština |
|---|---|
| Code | 345-0528 |
| Abbreviation | Mk |
| Course title | Marketing |
| Coordinating department | Department of Mechanical Technology |
| Course coordinator | Ing. Libor Nečas, Ph.D. |
Anotace
Marketing Management. Marketing Strategy. Marketing Tools. Public Relations. Marketing of industrial business - the innovation process. Marketing in trade, services and tourism, agromarketing. Marketing non-profit organizations. Regional Marketing. International Marketing.
Povinná literatura
KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.
Doporučená literatura
[1] ZAMAZALOVÁ, Marcela. Marketing. 2., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2010, xxiv, 499 s. Beckovy ekonomické učebnice. ISBN 978-80-7400-115-4
[2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132
[2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132