Marketing Management. Marketing Strategy. Marketing Tools. Public Relations. Marketing of industrial business - the innovation process. Marketing in trade, services and tourism, agromarketing. Marketing non-profit organizations. Regional Marketing. International Marketing.
Literature
KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.
Advised literature
[1] ZAMAZALOVÁ, Marcela. Marketing. 2., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2010, xxiv, 499 s. Beckovy ekonomické učebnice. ISBN 978-80-7400-115-4 [2] KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-802-4705-132