Contents of lectures:
• Basic directions of business on the Internet, modern directions of business, explanation of basic concepts (B2B, B2C, B2G, etc.)
• Specification of the business plan, and its yoke influence on the choice of suitable technologies for its implementation (e-shops, content management systems, etc.)
• SWOT analysis, within the business on the Internet and the suitability of the technologies used.
• Monitoring statistics of web applications, basic indicators for SEO optimization, testing the quality of website processing with respect to the business plan
• Image and corporate identity with respect to the UI, with the possibility of adding a corporate identity
• Implementation of SEO and UX in terms of internet marketing and required conversions
• Internet marketing, statistics of traffic and effectiveness of advertising campaigns, monitoring their success and occupancy
• Social networks from the point of view of marketing, monitoring users, logging in using a Facebook account, creating and managing audiences
• Emailing, how to implement campaigns via email / SMS and related legislation
• Affiliate how affiliate programs work, what they are, the model of commission systems
• Privacy Policy GDPR, ePrivacy, Cokkies, Trademarks
• 2FA, OAuth security, transaction verification and electronic banking users
• Electronic payment channels, receipt of electronic payments, credit cards, bank transfers, electronic banking and its connection to accounting applications, interbank relations, foreign payments, focus on online payments, PayPal, Google Pay, Apple Pay
• Business and legislation in terms of software development contract for work as a SW developer, business conditions for the e-shop, and related legislation for operators and developers of the e-shop, complaint procedure, etc.
Exercises are based on the main topics of the subject in the computer room: trying out the various principles and technologies. Set up an eshop, set up analytics, design a person, create a newsletter, etc.
Exercise content:
The aim of the exercise is to demonstrate on practical examples the issues presented in lectures, the student will try the various principles and technologies, setting up an e-shop, setting up google analytics, design a staff, create a newsletter, etc. compile a brief business plan from the perspective of a programmer, marketing analyst customer, investor.
The student's activity in the exercises is directed to his own creative work, initiative, discussion, critical view of the topic. The student should be able to defend their own solutions, critically and constructively contribute to solving the problems of other students.
Exercise schedule:
• Introduction to e-business
• Definition of business plan, determination of product price, service, profitability, cost estimation
• testing individual principles and technologies for the establishment of an e-shop, content management system, development of your own solution
• Setting up and working with Google Analytics
• Visual presentation of a product or service with regard to the creation of content for Internet marketing
• Payment channels, their implementation and use
• Presentation of achieved results
• Team work, organization of teamwork, division of tasks, planning
• Basic directions of business on the Internet, modern directions of business, explanation of basic concepts (B2B, B2C, B2G, etc.)
• Specification of the business plan, and its yoke influence on the choice of suitable technologies for its implementation (e-shops, content management systems, etc.)
• SWOT analysis, within the business on the Internet and the suitability of the technologies used.
• Monitoring statistics of web applications, basic indicators for SEO optimization, testing the quality of website processing with respect to the business plan
• Image and corporate identity with respect to the UI, with the possibility of adding a corporate identity
• Implementation of SEO and UX in terms of internet marketing and required conversions
• Internet marketing, statistics of traffic and effectiveness of advertising campaigns, monitoring their success and occupancy
• Social networks from the point of view of marketing, monitoring users, logging in using a Facebook account, creating and managing audiences
• Emailing, how to implement campaigns via email / SMS and related legislation
• Affiliate how affiliate programs work, what they are, the model of commission systems
• Privacy Policy GDPR, ePrivacy, Cokkies, Trademarks
• 2FA, OAuth security, transaction verification and electronic banking users
• Electronic payment channels, receipt of electronic payments, credit cards, bank transfers, electronic banking and its connection to accounting applications, interbank relations, foreign payments, focus on online payments, PayPal, Google Pay, Apple Pay
• Business and legislation in terms of software development contract for work as a SW developer, business conditions for the e-shop, and related legislation for operators and developers of the e-shop, complaint procedure, etc.
Exercises are based on the main topics of the subject in the computer room: trying out the various principles and technologies. Set up an eshop, set up analytics, design a person, create a newsletter, etc.
Exercise content:
The aim of the exercise is to demonstrate on practical examples the issues presented in lectures, the student will try the various principles and technologies, setting up an e-shop, setting up google analytics, design a staff, create a newsletter, etc. compile a brief business plan from the perspective of a programmer, marketing analyst customer, investor.
The student's activity in the exercises is directed to his own creative work, initiative, discussion, critical view of the topic. The student should be able to defend their own solutions, critically and constructively contribute to solving the problems of other students.
Exercise schedule:
• Introduction to e-business
• Definition of business plan, determination of product price, service, profitability, cost estimation
• testing individual principles and technologies for the establishment of an e-shop, content management system, development of your own solution
• Setting up and working with Google Analytics
• Visual presentation of a product or service with regard to the creation of content for Internet marketing
• Payment channels, their implementation and use
• Presentation of achieved results
• Team work, organization of teamwork, division of tasks, planning