Skip to main content
Skip header

Electronic Commerce

Summary

This course is an introduction to the issues of electronic commerce. The content of the course is a description of electronic commerce focused on technical solutions with regard to the business plan, SWOT analysis, monitoring of SEO and UX statistics, internet marketing, social networking, emailing, affiliate, personal data protection, GDPR, online payment methods and more. and related legal and legislative issues related to the technical implementation of the project.

Literature

12 edition (February 26, 2016), ISBN 978-1305867819 
• Laudon, K. C., Guercio Traver, C., E-commerce 2020-2021,Business, Technology and Society 16Th Edition Global Edition, Pearson (January 1, 2020), ISBN 978-1292343167 
• Informační systémy a elektronické podnikání, Jan Pour a kolektiv, Skripta VŠE, ISBN 80-245-0227-5(259820)
• E-komerce – internetový a mobilní marketing od A do Z, Jiří Sedláček, nakladatelství BEN, ISBN 80-7300-195-0 (číslo u nás v knihovně 264059 regál 65)
• Základy podnikání, Jitka Srpová, Václav Řehoř a kolektiv, nakladatelství Grada, ISBN 978-80-247-3339-5

Advised literature

• Osterwalder, Y. Pigneur, Tvorba Business modelů, cPress 2012, ISBN 978-80-265-0025-4
• Osterwalder, Y. Pigneur, G. Bernarda, A. Smith, Vydělávejte svými nápady, cPress 2015, ISBN 978-80-265-0452-8
• Larsson T., Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business, CreateSpace Independent Publishing Platform; 1 edition (October 3, 2016), ISBN 978-1534619340 
• DONÁT, J. E-business pro manažery Praha Grada 2000 80-247-9001-7
• Elektronické podnikání, Jan Chromý, Vysoká škola hotelová Praha, ISBN 978-80-86578-96-5 


Language of instruction čeština, angličtina
Code 460-2074
Abbreviation EK
Course title Electronic Commerce
Coordinating department Department of Computer Science
Course coordinator Ing. Radoslav Fasuga, Ph.D.