Economy, Management and Marketing of Tourism

Type of study	Bachelor
Language of instruction	Czech
Code	545-0136/01
Abbreviation	EMMT
Course title	Economy, Management and Marketing of Tourism
Credits	5
Coordinating department	Department of Economics and Control Systems
Course coordinator	Ing. Simona Matušková, Ph.D. Paed.IGIP

Subject syllabus

1. Basic Economic Concepts.
2. Market Mechanism and its Categories.
3. Market Entities. (State, Firms, Households)
4. Supply, Demand, Equilibrium Price, Market Competition.
5. Economic System Characteristics of Business Subjects.
6. Management - its History, Schools and new Trends.
7. Manager and his Profile.
8. Manager´s Skills.
9. Decision Making, Communication, Control.
10. Marketing - its History, Development and Importance.
11. New Concepts in Marketing.
12. Marketing Mix.
13. Tourism - its Development, Tourist Areas in the Czech R. and in the World.

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.

Literature

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Advised literature

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

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