The aim of the course is to make students acquainted with market mechanism basic concepts (factors of profuction, market subjects, competition, supply and demand, market price).
There is presented a comprehensive collection of methods, used by leading
workers (managers) to achieve main targets in their business.
The marketing development and its importance in modern conceptions are mentioned in the other part as well as the marketing mix.
The travel trade in the Czech Republic is the last theme of this subject.