Strategic management
| Language of instruction | čeština |
|---|---|
| Code | 545-0140 |
| Abbreviation | SMNG |
| Course title | Strategic management |
| Coordinating department | Department of Economics and Control Systems |
| Course coordinator | Ing. Igor Černý, Ph.D. |
Cíle předmětu
Students will be able to characterize the basic principles of corporate strategy and strategic management Students will be able to formulate the basic tools of strategic analysis of the company Students will be able to use their knowledge to decide on the suitability of a specific analysis of the company Students will be able to apply their theoretical knowledge to proposals to improve the strategic position of the company
Povinná literatura
PEARCE, J. G., SCHOLES, K., WHITTINGTON, R. [i]Exploring corporate strategy.[/i] Prentice Hall, 2008
Doporučená literatura
PEARCE, J., ROBINSON, R. [i]Strategic management.[/i] McGraw-Hill, 2010.