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Technologies and data presentation systems

Language of instruction čeština
Code 545-0180
Abbreviation TSP
Course title Technologies and data presentation systems
Coordinating department Department of Economics and Control Systems
Course coordinator doc. Ing. Filip Beneš, Ph.D.

Summary

In this subject, students will learn to effectively use modern technologies for the presentation of information. They will learn the basics of computer graphics and data visualization, image and sound processing using specialized software, and the preparation of multimedia materials for presentations.


Professional Knowledge

The student defines and describes the fundamentals of computer graphics, image, and audio processing for multimedia asset preparation.
The student lists and compares modern software tools (Photopea, Canva, PowerPoint, Prezi) and available stock media platforms for creating presentations.
The student identifies and recognizes the risks associated with fake news, scams, and deepfake technologies within the digital information landscape.
The student characterizes advanced AI tools and assistants designed for economic data visualization and automated content generation.

Professional Skills

The student constructs and reformulates multimedia materials into clear, coherent presentations using specialized software.
The student interprets and illustrates economic data using modern presentation platforms and graphic tools.
The student distinguishes and selects suitable information sources from social networks and stock media for specific presentation objectives.
The student demonstrates and presents prepared topics to an audience, including the integration of augmented and virtual reality (AR/VR) technologies.

General Competencies

The student defends and discusses the selected data presentation strategy and the choice of applied multimedia or AI tools.
The student distinguishes credible information from manipulative content and explains these risks within online communication contexts.
The student independently researches and organizes complex information into a comprehensive, visually engaging presentation.

Literature

THEOBALD, Theo. Zlepšete své prezentační dovednosti: jak srozumitelně, inspirativně a sebevědomě prezentovat. Vstříc úspěchu. V Brně: Lingea, 2020. ISBN 978-80-7508-611-2 .
GRIFFITHS, Chris; COSTI, Melina a MEDLICOTT, Caragh. Kreativní myšlení: praktický průvodce k hledání originálních a inovativních řešení. Brno: Lingea, 2024. ISBN 9788075089533 .
SHORTEN, Connor. Prompt Engineering Handbook: Master the Art of Crafting Effective Prompts for AI Systems. Birmingham: Packt Publishing, 2023. ISBN 978-1-835-46086-3 .
MÜLLER, Jens a WIEDEMANN, Julius (ed.). The history of graphic design. [Köln]: Taschen, [2022]. ISBN 978-3-8365-8806-5 .

Advised literature

DŘÍMALKA, Filip. Budoucnost nepráce: ovládněte AI, získejte superschopnosti, vydělávejte víc a žijte podle vlastních pravidel. [Brno]: Nowork.ai Publishing, 2023. ISBN 978-80-11-03715-4.
SIMEONE, Luca; DRABBLE, David; MORELLI, Nicola a GÖTZEN, Amalia de (ed.). Strategic thinking, design and the theory of change: a framework for designing impactful and transformational social interventions. Cheltenham, UK: Edward Elgar Publishing, [2023]. ISBN 978-1-80392-770-1 .
HRKAL, Marek. Odprezentuj: průvodce přípravou prezentace. Brno: BizBooks, 2018. ISBN 978-80-265-0810-6.
KRUM, Randy. Cool infographic: effective communication with data visualization and design. Indianapolis, Indiana: Wiley, 2014. ISBN 978-1-118-58228-2 .