1. Marketing and his historical evolution, fundamental terms, system of marketing.
2. Market: demand and supply, market equilibrium. Demand elasticity and its meaning in marketing.
3. Marketing information: marketing information system, marketing research.
4. Product life cycle, product mix
5. Market segmentation.
6. Product: classification of products, consumer`s market, buyer behaviour, industrial market, decision on industrial market, characterization of industrial demand, services.
7. Distribution: distribution of consumer-goods and industrial goods, distribution on retail trade and in wholesale.
8. Prices: pricing decision, determination of price on a costs basis, determination of price on a demand basis, determination of price on a competition basis, factors influencing determination of price, regulation of prices, price adjustment
9. Marketing communications mix: advertising, rada pro reklamu, ethical code of advertising, sales promotion, personal selling.
10. Market potential. Forecasting in marketing.
11. Organization of marketing activity.
12. Strategic marketing.
2. Market: demand and supply, market equilibrium. Demand elasticity and its meaning in marketing.
3. Marketing information: marketing information system, marketing research.
4. Product life cycle, product mix
5. Market segmentation.
6. Product: classification of products, consumer`s market, buyer behaviour, industrial market, decision on industrial market, characterization of industrial demand, services.
7. Distribution: distribution of consumer-goods and industrial goods, distribution on retail trade and in wholesale.
8. Prices: pricing decision, determination of price on a costs basis, determination of price on a demand basis, determination of price on a competition basis, factors influencing determination of price, regulation of prices, price adjustment
9. Marketing communications mix: advertising, rada pro reklamu, ethical code of advertising, sales promotion, personal selling.
10. Market potential. Forecasting in marketing.
11. Organization of marketing activity.
12. Strategic marketing.