Marketing

Marketing
545-0235/01
čeština Marketing
545-0235/02
čeština Marketing
545-0235/03
čeština Marketing
545-0235/04
čeština Marketing
545-0235/05
čeština Marketing
545-0235/06
čeština Marketing
545-0235/07
čeština Marketing
545-0235/08
čeština Marketing
545-0235/09
čeština Marketing
545-0235/10
čeština

Summary

Subject stresses necessity of customer needs finding and orientation to their satisfying. Major of subject orientation is to industrial merchandise marketing in relation to characteristic of study branch. Marketing is embedded into system of enterprise management.

Literature

IACOBUCCI, Dawn. Marketing management. Stamford: Cengage Learning, c2015. ISBN 978-1-285-42995-3.

Advised literature

HULT, G. Tomas M., William M. PRIDE a O. C. FERRELL. Marketing. 17th ed., international ed. Kanada: South-Western Cengage Learning, c2014. ISBN 978-1-285-09260-7.

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Language of instruction	čeština, čeština, čeština, čeština, čeština, čeština, čeština, čeština, čeština, čeština
Code	545-0235
Abbreviation	MARKE
Course title	Marketing
Coordinating department	Department of Economics and Control Systems
Course coordinator	prof. Ing. Jaroslav Dvořáček, CSc.