Marketing
| Language of instruction | čeština |
|---|---|
| Code | 545-0235 |
| Abbreviation | MARKE |
| Course title | Marketing |
| Coordinating department | Department of Economics and Control Systems |
| Course coordinator | prof. Ing. Jaroslav Dvořáček, CSc. |
Summary
Subject stresses necessity of customer needs finding and orientation to their satisfying. Major of subject orientation is to industrial merchandise marketing in relation to characteristic of study branch. Marketing is embedded into system of enterprise management.
Literature
IACOBUCCI, Dawn. Marketing management. Stamford: Cengage Learning, c2015. ISBN 978-1-285-42995-3.
Advised literature
HULT, G. Tomas M., William M. PRIDE a O. C. FERRELL. Marketing. 17th ed., international ed. Kanada: South-Western Cengage Learning, c2014. ISBN 978-1-285-09260-7.