The objective of the subject is to understand to the behavior of consumers and of the firms and to understand the basic terms in the field of Marketing. The students obtain theoretical and expert knowledge in the field of microeconomics and of marketing.
Terminated in academic year 1997/1998
Theory of the Firm and Marketing
| Type of study | - |
|---|---|
| Language of instruction | Czech |
| Code | 545-0260/00 |
| Abbreviation | TEOFM |
| Course title | Theory of the Firm and Marketing |
| Coordinating department | Department of Economics and Control Systems |
| Course coordinator | Fiktivní Uživatel |
Course aims
Literature
FRANK, Robert, H. Microeconomics and behavior. New York : McGraw-Hill, c1991 - xxvi, 694 s. : il. ISBN 0-07-100827-6.
Advised literature
KOTLER, Philip. Marketing, management. 12. ed. Prentice-Hall, 2006. 816 pp. 0-
13-145757-8.
13-145757-8.