Theory of the Firm and Marketing
| Language of instruction | čeština |
|---|---|
| Code | 545-0260 |
| Abbreviation | TEOFM |
| Course title | Theory of the Firm and Marketing |
| Coordinating department | Department of Economics and Control Systems |
| Course coordinator | Ing. Igor Černý, Ph.D. |
Summary
The subject concerns fundamentals of the theory of the firm and marketing, i.
e. the theory of consumer behavior (budget constraint, consumer
preferences), the theory of the firm (production function, the relationships
among total, marginal and average product curves, costs, perfect competition,
monopoly, monopolistic competition) and marketing (marketing research,
advertising, product placement, costs).
e. the theory of consumer behavior (budget constraint, consumer
preferences), the theory of the firm (production function, the relationships
among total, marginal and average product curves, costs, perfect competition,
monopoly, monopolistic competition) and marketing (marketing research,
advertising, product placement, costs).
Literature
FRANK, Robert, H. Microeconomics and behavior. New York : McGraw-Hill, c1991 - xxvi, 694 s. : il. ISBN 0-07-100827-6.
Advised literature
KOTLER, Philip. Marketing, management. 12. ed. Prentice-Hall, 2006. 816 pp. 0-
13-145757-8.
13-145757-8.