Theory of the Firm and Marketing

Theory of the Firm and Marketing
545-0260/00
čeština Theory of the Firm and Marketing
545-0260/01
čeština Theory of the Firm and Marketing
545-0260/02
čeština Theory of the Firm and Marketing
545-0260/03
čeština Theory of the Firm and Marketing
545-0260/04
čeština

Summary

The subject concerns fundamentals of the theory of the firm and marketing, i.
e. the theory of consumer behavior (budget constraint, consumer
preferences), the theory of the firm (production function, the relationships
among total, marginal and average product curves, costs, perfect competition,
monopoly, monopolistic competition) and marketing (marketing research,
advertising, product placement, costs).

Literature

FRANK, Robert, H. Microeconomics and behavior. New York : McGraw-Hill, c1991 - xxvi, 694 s. : il. ISBN 0-07-100827-6.

Advised literature

KOTLER, Philip. Marketing, management. 12. ed. Prentice-Hall, 2006. 816 pp. 0-
13-145757-8.

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Language of instruction	čeština, čeština, čeština, čeština, čeština
Code	545-0260
Abbreviation	TEOFM
Course title	Theory of the Firm and Marketing
Coordinating department	Department of Economics and Control Systems
Course coordinator	Ing. Igor Černý, Ph.D.