Ukončeno v akademickém roce 2016/2017
Trade Systems
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 545-0303/06 |
| Abbreviation | ObS |
| Course title | Trade Systems |
| Credits | 5 |
| Coordinating department | Department of Economics and Control Systems |
| Course coordinator | doc. Ing. Roman Kozel, Ph.D. |
Osnova předmětu
1st Trade and business systems
2nd Trends in trade
3rd Consumer behaviour
4th Price in trade and methods of research
5th Input the company on foreign markets
6th Business Information Systems Business
7th Human Resource Management
8th Logistical movement of goods
9th Technology business operation
10th Statistical and dynamic elements of retail operations
11th Profiling and positioning units
2nd Trends in trade
3rd Consumer behaviour
4th Price in trade and methods of research
5th Input the company on foreign markets
6th Business Information Systems Business
7th Human Resource Management
8th Logistical movement of goods
9th Technology business operation
10th Statistical and dynamic elements of retail operations
11th Profiling and positioning units
Povinná literatura
Doporučená literatura
BAINES, Paul, Chris FILL and Kelly PAGE. Marketing. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 756 s. ISBN 978-0-19-957961-7.
FINNE, Sami and Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 s. ISBN 978-7494-5456-2.
SAMUELSON, Paul Anthony and William D NORDHAUS. Economics. 19th ed. New York: McGraw-Hill, 2010, xxiv, 715 s. ISBN 978-007-126383-2.
FINNE, Sami and Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 s. ISBN 978-7494-5456-2.
SAMUELSON, Paul Anthony and William D NORDHAUS. Economics. 19th ed. New York: McGraw-Hill, 2010, xxiv, 715 s. ISBN 978-007-126383-2.