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Trade Systems

Trade Systems
545-0303/01
čeština Trade Systems
545-0303/02
čeština Trade Systems
545-0303/03
čeština Trade Systems
545-0303/04
čeština Trade Systems
545-0303/05
čeština Trade Systems
545-0303/06
čeština Trade Systems
545-0303/07
čeština Trade Systems
545-0303/08
čeština

Course aims

The objective of the subject is to understand to trade systems. The students obtain theoretical and expert knowledge in the field of the trade, of trade logistics, and in the field of economy and of trade management.

Literature

ZENTES, J., D. MORSCHETT and H. SCHRAMM-KLEIN. Strategic Retail Management. 2nd Edition. Wiesbaden: Gabler, 2011. 445 s. ISBN 978-3-8349-2536-7 .

Advised literature

BAINES, Paul, Chris FILL and Kelly PAGE. Marketing. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 756 s. ISBN 978-0-19-957961-7.
FINNE, Sami and Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 s. ISBN 978-7494-5456-2.
SAMUELSON, Paul Anthony and William D NORDHAUS. Economics. 19th ed. New York: McGraw-Hill, 2010, xxiv, 715 s. ISBN 978-007-126383-2.


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Language of instruction čeština, čeština, čeština, čeština, čeština, čeština, čeština, čeština
Code 545-0303
Abbreviation ObS
Course title Trade Systems
Coordinating department Department of Economics and Control Systems
Course coordinator doc. Ing. Roman Kozel, Ph.D.