Trade Systems
| Language of instruction | čeština |
|---|---|
| Code | 545-0303 |
| Abbreviation | ObS |
| Course title | Trade Systems |
| Coordinating department | Department of Economics and Control Systems |
| Course coordinator | doc. Ing. Roman Kozel, Ph.D. |
Course aims
The objective of the subject is to understand to trade systems. The students obtain theoretical and expert knowledge in the field of the trade, of trade logistics, and in the field of economy and of trade management.
Literature
Advised literature
BAINES, Paul, Chris FILL and Kelly PAGE. Marketing. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 756 s. ISBN 978-0-19-957961-7.
FINNE, Sami and Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 s. ISBN 978-7494-5456-2.
SAMUELSON, Paul Anthony and William D NORDHAUS. Economics. 19th ed. New York: McGraw-Hill, 2010, xxiv, 715 s. ISBN 978-007-126383-2.
FINNE, Sami and Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 s. ISBN 978-7494-5456-2.
SAMUELSON, Paul Anthony and William D NORDHAUS. Economics. 19th ed. New York: McGraw-Hill, 2010, xxiv, 715 s. ISBN 978-007-126383-2.