Terminated in academic year 2014/2015

Trade Systems

Type of study	Follow-up MasterBachelor
Language of instruction	Czech
Code	545-0303/07
Abbreviation	ObS
Course title	Trade Systems
Credits	5
Coordinating department	Department of Economics and Control Systems
Course coordinator	doc. Ing. Roman Kozel, Ph.D.

Subject syllabus

1st Trade and business systems
2nd Trends in trade
3rd Consumer Behaviour
4th Price in trade and methods of research
5th Input the company on foreign markets
6th Business Information Systems Business
7th Human Resource Management
8th Logistical movement of goods
9th Technology business operation
10th Statistical and dynamic elements of retail operations
11th Profiling and localization of retail units

Literature

ZENTES, J., D. MORSCHETT and H. SCHRAMM-KLEIN. Strategic Retail Management. 2nd Edition. Wiesbaden: Gabler, 2011. 445 s. .

Advised literature

BAINES, Paul, Chris FILL and Kelly PAGE. Marketing. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 756 s. ISBN 978-0-19-957961-7.
FINNE, Sami and Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 s. ISBN 978-7494-5456-2.
SAMUELSON, Paul Anthony and William D NORDHAUS. Economics. 19th ed. New York: McGraw-Hill, 2010, xxiv, 715 s. ISBN 978-007-126383-2.

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