1. Importance and essence of strategic management of the company - activities implemented within the framework of strategic management, characteristics of the current strategic management.
2. Mission (mission) and strategic objectives of the organization - defining the mission, the importance of practical problems.
3. Strategic Analysis company surroundings - objective analysis of the surroundings, the corporate structure of the surroundings, analysis methods surroundings.
4. Porter's five forces model - the goal of his application, identify the factors affecting the intensity of individual forces. Analysis of the life cycle of the industry and competitive analysis groups.
5. Analysis of the internal potential of the company - aim and methods of analysis, definition of audit resources and the process of its implementation.
6. Benchmarking - definition and types of benchmarking, target and implementation process.
7. Evaluation of the strategic position of the company, choosing appropriate strategies - Levels of strategic management in the enterprise - the definition of levels of strategic management and appropriate strategies, content strategies at various levels.
8. Basic strategy at the enterprise level - concentration, product development, innovation and horizontal integration, vertical integration, Joint Venture, focused diversification, diversification folded, rearrangement, reduction and disposal.
9. Strategy companies entering foreign markets - the types of strategies, their definitions, examples, advantages and disadvantages. Capital inputs companies to foreign markets.
10. strategies based on an analysis of the company's portfolio - specific strategies for each of the groups, the process of realization BCG analysis.
11. Porter's competitive strategy - defining a strategy to achieving leadership in costs, differentiation strategy and focus strategy. - Strategies based on life cycle analysis field - strategies appropriate for the stage of birth / introduction, growth, maturity / ripeness, aging / decline.
12. Functional Strategy - evaluation and selection of strategies - characteristics of the basic criteria of evaluation strategies, ie. The suitability, feasibility and acceptability.
13. Financial-economic evaluation of business strategies - goals, progress and outcomes financially economic evaluation strategy. The use of multi-criteria decision making in strategic management.
14. Implementation of strategy in the enterprise - the modalities for implementing the strategy requiring a change in the organizational structure and their characteristics. Strategic control and strategic audit firms.
2. Mission (mission) and strategic objectives of the organization - defining the mission, the importance of practical problems.
3. Strategic Analysis company surroundings - objective analysis of the surroundings, the corporate structure of the surroundings, analysis methods surroundings.
4. Porter's five forces model - the goal of his application, identify the factors affecting the intensity of individual forces. Analysis of the life cycle of the industry and competitive analysis groups.
5. Analysis of the internal potential of the company - aim and methods of analysis, definition of audit resources and the process of its implementation.
6. Benchmarking - definition and types of benchmarking, target and implementation process.
7. Evaluation of the strategic position of the company, choosing appropriate strategies - Levels of strategic management in the enterprise - the definition of levels of strategic management and appropriate strategies, content strategies at various levels.
8. Basic strategy at the enterprise level - concentration, product development, innovation and horizontal integration, vertical integration, Joint Venture, focused diversification, diversification folded, rearrangement, reduction and disposal.
9. Strategy companies entering foreign markets - the types of strategies, their definitions, examples, advantages and disadvantages. Capital inputs companies to foreign markets.
10. strategies based on an analysis of the company's portfolio - specific strategies for each of the groups, the process of realization BCG analysis.
11. Porter's competitive strategy - defining a strategy to achieving leadership in costs, differentiation strategy and focus strategy. - Strategies based on life cycle analysis field - strategies appropriate for the stage of birth / introduction, growth, maturity / ripeness, aging / decline.
12. Functional Strategy - evaluation and selection of strategies - characteristics of the basic criteria of evaluation strategies, ie. The suitability, feasibility and acceptability.
13. Financial-economic evaluation of business strategies - goals, progress and outcomes financially economic evaluation strategy. The use of multi-criteria decision making in strategic management.
14. Implementation of strategy in the enterprise - the modalities for implementing the strategy requiring a change in the organizational structure and their characteristics. Strategic control and strategic audit firms.