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Strategic Management of the Firm

Strategic Management of the Firm
545-0944/01
čeština

Course aims

The aim is to understand the nature of strategic thinking, strategic behavior and business management, mastery of selected methods and approaches of strategic analysis. Students will acquire skills strategies at various levels of management of the mining enterprise, basic methods of strategic analysis of the company's mission (mission) and strategic objectives of the mining company.

Literature

DAVID, Fred R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4 .

AAKER, David A. Strategic Market Management. 9th ed. John Wiley & Sons, 2009. ISBN 978-0470-31724-2 

Advised literature

PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. AND K. JANOVSKÁ. On the strategic planning, innovation activities and economic performance of industrial companies. ACTA MONTANISTICA SLOVACA, vol. 20 (2015), no. 1. Košice, Slovakia: Technical University of Kosice. Pp. 16-25. ISSN 1335-1788 .


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Language of instruction čeština
Code 545-0944
Abbreviation SŘF
Course title Strategic Management of the Firm
Coordinating department Department of Economics and Control Systems
Course coordinator doc. Ing. Šárka Vilamová, Ph.D.