Destination Management

Type of study	Follow-up Master
Language of instruction	Czech
Code	546-0145/01
Abbreviation	DEM
Course title	Destination Management
Credits	4
Coordinating department	Department of Environmental Engineering
Course coordinator	Ing. Simona Matušková, Ph.D. Paed.IGIP

Subject syllabus

1. Characteristics and classification of tourism destinations
2. Destination typology according to area size and activity
3. Definition and importance of destination management
4. Destination management subjects
5. Organization of destination management
6. Destination management models
7. Partnership and cooperation in tourism
8. Tourism, supply and demand analysis
9. Destination quality evaluation
10. Management and financing of tourism in the Czech Republic
11. Sustainable tourism
12. Trends in tourism
13. Shared economy in tourism

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used to communicate beyond the scope of attendance at present, through which communication is made not only between the teacher and students, but also between the students.

Literature

MIDDLETON, V. T. C., FYALL, A., MORGAN, M., RANCHOD, A.: Marketing in travel and tourism. 4th ed. Oxford: Elsevier Butterworth-Heinemann, 2009, 528 s. ISBN 978-0-7506-8693-8

Advised literature

HORODNÍKOVÁ, J. Tourism in creative economy: monograph. 1. vyd. Ostrava: Vysoká škola báňská - Technická univerzita Ostrava, 2013, 85 s. Monograph (VŠB - Technická univerzita Ostrava). ISBN 978-80-248-3207-4

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