Destination Management
| Language of instruction | čeština |
|---|---|
| Code | 546-0145 |
| Abbreviation | DEM |
| Course title | Destination Management |
| Coordinating department | Department of Environmental Engineering |
| Course coordinator | Ing. Simona Matušková, Ph.D. Paed.IGIP |
Anotace
The course acquaints students with the basics of destination management. During lectures, attention is paid mainly to business in tourism, product creation, management and financing of tourism. At the seminars, students will capitalize on the acquired knowledge in creating a semestral project and in solving case studies from tourism.
Povinná literatura
MIDDLETON, V. T. C., FYALL, A., MORGAN, M., RANCHOD, A.: Marketing in travel and tourism. 4th ed. Oxford: Elsevier Butterworth-Heinemann, 2009, 528 s. ISBN 978-0-7506-8693-8
Doporučená literatura
HORODNÍKOVÁ, J. Tourism in creative economy: monograph. 1. vyd. Ostrava: Vysoká škola báňská - Technická univerzita Ostrava, 2013, 85 s. Monograph (VŠB - Technická univerzita Ostrava). ISBN 978-80-248-3207-4