The course acquaints students with the basics of destination management. During lectures, attention is paid mainly to business in tourism, product creation, management and financing of tourism. At the seminars, students will capitalize on the acquired knowledge in creating a semestral project and in solving case studies from tourism.
Literature
MIDDLETON, V. T. C., FYALL, A., MORGAN, M., RANCHOD, A.: Marketing in travel and tourism. 4th ed. Oxford: Elsevier Butterworth-Heinemann, 2009, 528 s. ISBN 978-0-7506-8693-8
Advised literature
HORODNÍKOVÁ, J. Tourism in creative economy: monograph. 1. vyd. Ostrava: Vysoká škola báňská - Technická univerzita Ostrava, 2013, 85 s. Monograph (VŠB - Technická univerzita Ostrava). ISBN 978-80-248-3207-4