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Strategic Management

Summary

The subject is aimed at understanding of a substance of the strategic thought,
the strategic behaviour of firms, acquirement of the strategic analysis methods
and aproaches, including their computer aid. It acquaints with strategic of
single decision-making levels and creates principles for their successful
formulation and implementation.

Literature

1. Johnson, G. - Scholes, K.: Cesty k úspěšnému podniku, Computer Press, Praha
2000
2. Dedouchová, M.: Strategie podniku, C. H. Beck, Praha 2001
3. Keřkovský, M. – Vykypěl, O.: Strategické řízení – teorie pro praxi, C. H.
Beck, Praha 2002
4. Bowman, C.: Strategický management, Grada Publishing, Praha 1996

Advised literature

No advised literature has been specified for this subject.


Language of instruction čeština
Code 634-0123
Abbreviation
Course title Strategic Management
Coordinating department Department of Economics and Management in Industry
Course coordinator prof. Ing. Radim Lenort, Ph.D.