Terminated in academic year 2020/2021

Marketing and Trade

Type of study	Bachelor
Language of instruction	Czech
Code	634-0413/02
Abbreviation	MO
Course title	Marketing and Trade
Credits	5
Coordinating department	Department of Economics and Management in Industry
Course coordinator	doc. Ing. Šárka Vilamová, Ph.D.

Subject syllabus

-Industrial Marketing - items of IM
-The Role of Marketing in Industrial Firm
- Market Analyses / Desk research/
- Market Research /Field Research/
- Market Segmentation
- Marketing Project
- Marketing Plan Process
- MIS - Marketing Information System
- The Role of Marketing Personal
- Marketing Strategy
- Core Competiton
- Market Globalization Process

Literature

[1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006

Advised literature

1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006
[5] Ernest R. Cadotte ...The Management of Strategy in the Marketplace
University of Tennessee 1996
6] Donald R. Lehmann ..Analzsis for Marketing Planing ; Boston 1991.

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