The aim of this subject, in the area of technical and economic directions, is
to reach and take advantage of practical and theoretical knowledge for solution
of exercises. The exercises are intent on the areas like marketing, investment,
trade and financial strategy in industrial corporations. One of the main points
are also technical and economic suits connected with knowledge of market.
Literature
[1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006
Advised literature
1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006
[5] Ernest R. Cadotte ...The Management of Strategy in the Marketplace
University of Tennessee 1996
6] Donald R. Lehmann ..Analzsis for Marketing Planing ; Boston 1991.