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Marketing and Trade

Summary

The aim of this subject, in the area of technical and economic directions, is
to reach and take advantage of practical and theoretical knowledge for solution
of exercises. The exercises are intent on the areas like marketing, investment,
trade and financial strategy in industrial corporations. One of the main points
are also technical and economic suits connected with knowledge of market.

Literature

[1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006

Advised literature

1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006
[5] Ernest R. Cadotte ...The Management of Strategy in the Marketplace
University of Tennessee 1996
6] Donald R. Lehmann ..Analzsis for Marketing Planing ; Boston 1991.


Language of instruction čeština, čeština, čeština
Code 634-0413
Abbreviation MO
Course title Marketing and Trade
Coordinating department Department of Economics and Management in Industry
Course coordinator doc. Ing. Šárka Vilamová, Ph.D.