The subject is aimed at understanding of a substance of the strategic thought, the strategic behaviour of firms, acquirement of the strategic analysis methods and aproaches. It acquaints with strategic of single decision-making levels and creates principles for their successful formulation and implementation.
Povinná literatura
1. Johnson, G.; Scholes, K., Whittington, R. Exploring corporate strategy. Prentice Hall, 2008.
Doporučená literatura
1. Pearce, J.; Robinson, R. Strategic management. McGraw-Hill, 2010.