Strategic Management
| Language of instruction | čeština |
|---|---|
| Code | 634-0802 |
| Abbreviation | SM |
| Course title | Strategic Management |
| Coordinating department | Department of Economics and Management in Industry |
| Course coordinator | prof. Ing. Radim Lenort, Ph.D. |
Summary
The subject is aimed at understanding of a substance of the strategic thought, the strategic behaviour of firms, acquirement of the strategic analysis methods and aproaches. It acquaints with strategic of single decision-making levels and creates principles for their successful formulation and implementation.
Literature
1. Johnson, G.; Scholes, K., Whittington, R. Exploring corporate strategy. Prentice Hall, 2008.
Advised literature
1. Pearce, J.; Robinson, R. Strategic management. McGraw-Hill, 2010.