World Economy

• FELLER, O .C.; HARTLINE, Michael D.: Marketing strategy. 4. vydání. Mason: Thomson South-Western, 2008. 695 s. ISBN 978-0-324-36272-5 
• GRIFFIN, R. W.: Management. Houghton Miffling Company, New York, 2008. ISBN 978-0-618-76795-3 
• JOHNSON, G.; SCHOLES, K.; WHITTINGTON, R. Exploring Corporate Strategy. 8th ed. Harlow: Prentice Hall, 2008. ISBN 978-0-273-71191-9.
• WICKHAM, A. W.: Strategic Entrepreneurship. FT Prenice Hall, 2004. ISBN 0-273-68226-1 

• HOLLENSEN, S.: Global marketing. London: Prentice Hall Financial Times, 2007. 714 s. ISBN 978-1405883382 .
• KOTLER, Ph.: Marketing insights from A to Z: 80 concepts every manager needs to know. Wiley, 2003. 206 s. ISBN 978-0471268673 .
• WILSON, R., GILLIGAN, C.: Strategic Marketing Management. 3rd ed. London: Oxford, 2005. 867 s. ISBN 0-7506-5938-6.