Industrial Marketing

• Marketing as a philosophy and marketing as a process.
• Basic principles of function and role of marketing in an industrial company.
• Marketing tools and their application in managerial practice in industry.
• Marketing analysis, marketing research.
• Marketing management.
• Marketing and logistics.
• Marketing and trade.
• Marketing and technical development.
• Marketing and financial management.
• Marketing and human resource management.
• Strategic marketing.
• Competitive advantage.
• Satisfying customers and customer relations.
• The globalization of the market.