Industrial Marketing

Industrial Marketing
634-0923/01
čeština Industrial Marketing
634-0923/02
angličtina

Course aims

Students will get information about marketing as a philosophy and marketing as a process, will be able to demonstrate the basic principles and the role of marketing in an industrial company and will be able to apply marketing tools and use them in managerial practice in industry.

Literature

[3] KOTLER P., KELLER K. L. Marketing management. Pearson, 2015.
[4] McDONALD M., WILSON H. Marketing Plan. How to Prepare Them, How to Use Them. John Wiley & Sons, 2011.

Advised literature

[3] KOTLER P. et al. Principles of Marketing. Pearson, 2013.
[4] KUMAR N. Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.

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Language of instruction	čeština, angličtina
Code	634-0923
Abbreviation	PM
Course title	Industrial Marketing
Coordinating department	Department of Economics and Management in Industry
Course coordinator	doc. Ing. Šárka Vilamová, Ph.D.