Students will understand the principles of development, implementation and monitoring mission, strategic goals and strategies different levels of strategic management, will be able to apply the main methods of strategic analysis and strategic decision.
Ukončeno v akademickém roce 2000/2001
Strategic Management
| Type of study | - |
|---|---|
| Language of instruction | Czech |
| Code | 634-0931/00 |
| Abbreviation | SŘ |
| Course title | Strategic Management |
| Coordinating department | Department of Economics and Management in Industry |
| Course coordinator | Fiktivní Uživatel |
Cíle předmětu
Povinná literatura
[3] LYNCH R. Strategic Management. Pearson, 2015.
[4] VOLBERDA H.W., MORGAN R.E. Strategic Management: Competitiveness & Globalization: Concepts & Cases, Cengage Learning EMEA, 2011.
[4] VOLBERDA H.W., MORGAN R.E. Strategic Management: Competitiveness & Globalization: Concepts & Cases, Cengage Learning EMEA, 2011.
Doporučená literatura
[3] MAGRETTA J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press, 2011.
[4] RUMELT R. Good Strategy/Bad Strategy: The Difference and why it Matters. Profile Books, 2012.
[4] RUMELT R. Good Strategy/Bad Strategy: The Difference and why it Matters. Profile Books, 2012.