Strategic Management

Strategic Management
634-0931/00
čeština Strategic Management
634-0931/01
čeština Strategic Management
634-0931/02
čeština Strategic Management
634-0931/03
čeština

Cíle předmětu

Students will understand the principles of development, implementation and monitoring mission, strategic goals and strategies different levels of strategic management, will be able to apply the main methods of strategic analysis and strategic decision.

Povinná literatura

[3] LYNCH R. Strategic Management. Pearson, 2015.
[4] VOLBERDA H.W., MORGAN R.E. Strategic Management: Competitiveness & Globalization: Concepts & Cases, Cengage Learning EMEA, 2011.

Doporučená literatura

[3] MAGRETTA J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press, 2011.
[4] RUMELT R. Good Strategy/Bad Strategy: The Difference and why it Matters. Profile Books, 2012.

zpět na vyhledávání

Language of instruction	čeština, čeština, čeština, čeština
Code	634-0931
Abbreviation	SŘ
Course title	Strategic Management
Coordinating department	Department of Economics and Management in Industry
Course coordinator	doc. Ing. Šárka Vilamová, Ph.D.