Ukončeno v akademickém roce 2015/2016

Strategic Management

Type of study	Doctoral
Language of instruction	Czech
Code	634-0931/03
Abbreviation	SŘ
Course title	Strategic Management
Credits	10
Coordinating department	Department of Economics and Management in Industry
Course coordinator	doc. Ing. Václav Nétek, CSc.

Osnova předmětu

1. Introduction to Strategic Management
2. Definition of Strategic Management
3. Strategic Management Tools
4. Partial Strategy for Industrial Companies, Strategic Plan
5. Marketing Strategy
6. Strategy of Investment
7. Human Resources Management Strategy
8. Strategy of Innovation and Know How
9. Strategic, Tactical and Operational Management Synergy
10. The World Market and the Strategic Management of Industrial Companies

Povinná literatura

[3] LYNCH R. Strategic Management. Pearson, 2015.
[4] VOLBERDA H.W., MORGAN R.E. Strategic Management: Competitiveness & Globalization: Concepts & Cases, Cengage Learning EMEA, 2011.

Doporučená literatura

[3] MAGRETTA J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press, 2011.
[4] RUMELT R. Good Strategy/Bad Strategy: The Difference and why it Matters. Profile Books, 2012.

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