Terminated in academic year 2023/2024

Strategic Management

Type of study	Doctoral
Language of instruction	Czech
Code	634-0931/02
Abbreviation	SŘ
Course title	Strategic Management
Credits	10
Coordinating department	Department of Economics and Management in Industry
Course coordinator	doc. Ing. Šárka Vilamová, Ph.D.

Subject syllabus

• Introduction to strategic management.
• Basic definitions of strategic management.
• Strategic management tools.
• Partial strategies of industrial firms, strategic plan.
• Marketing strategy.
• Strategy investment.
• Strategy of human resource management.
• Strategy innovation.
• Synergy strategic, tactical and operational management.
• World marketing and strategic management of industrial companies.

Literature

[3] LYNCH R. Strategic Management. Pearson, 2015.
[4] VOLBERDA H.W., MORGAN R.E. Strategic Management: Competitiveness & Globalization: Concepts & Cases, Cengage Learning EMEA, 2011.

Advised literature

[3] MAGRETTA J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press, 2011.
[4] RUMELT R. Good Strategy/Bad Strategy: The Difference and why it Matters. Profile Books, 2012.

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