Skip to main content
Skip header
Terminated in academic year 2023/2024

Strategic Management

Type of study Follow-up Master
Language of instruction Czech
Code 634-3003/03
Abbreviation SM
Course title Strategic Management
Credits 5
Coordinating department Department of Economics and Management in Industry
Course coordinator doc. Ing. Šárka Vilamová, Ph.D.

Subject syllabus

1. The essence of strategic management in an industrial enterprise. Missions, visions and strategic goals of an industrial enterprise.
2. Strategic analysis of the surroundings of the industrial enterprise.
3. Porter's Model of Five Strengths - The Purpose of Its Application, Determining Factors Affecting the Strength of Individual Forces in the B2B Market. Analysis of the life cycle of the field, analysis of competitive groups, scenarios of the future development of the surroundings of the company.
4. Analysis of the internal potential of an industrial enterprise, analysis of key competencies. Analysis of the value chain. Benchmarking.
5. SWOT analysis - determination of strategic position of an industrial enterprise, choice of suitable strategy.
6. Strategic alternatives at enterprise level - characteristics of growth / expansion, stabilization, limit / defensive attitude, form of growth.
7. Entry strategy of industrial enterprises on foreign markets B2B markets.
8. Strategy based on business portfolios analysis.
9. Porter's competitive strategy. Strategy based on life cycle analysis of the field.
10. Functional strategy - the main focus of marketing, financial, production, human resources, research and development strategy. Evaluation and strategy selection.
11. Financial-economic evaluation of business strategies - objectives, progress and outputs of the financial-economic evaluation of the strategy. Using multi-criteria decision-making in strategic management.
12. Implementation of a strategy in an industrial enterprise.
13. Strategic control and strategic audit in an industrial enterprise.
14. Modern trends in strategic management of industrial enterprises.

Literature

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666 .
DAVID, F., R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4 .
AAKER, D., A. Strategic Market Management. 9th ed. John Wiley & Sons, 2009. ISBN 978-0470-31724-2 .

Advised literature

ROBBINS, S., P. and M., K. COULTER. Management. Thirteenth edition. Boston: Pearson, 2016. ISBN 978-1-292-09020-7.
PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. AND K. JANOVSKÁ. On the strategic planning, innovation activities and economic performance of industrial companies. ACTA MONTANISTICA SLOVACA, vol. 20 (2015), no. 1. Košice, Slovakia: Technical University of Kosice. Pp. 16-25. ISSN 1335-1788 .