Strategic Management of the Business
| Type of study | Doctoral |
|---|---|
| Language of instruction | Czech |
| Code | 654-0949/01 |
| Abbreviation | SMP |
| Course title | Strategic Management of the Business |
| Credits | 10 |
| Coordinating department | Department of Industrial Systems Management |
| Course coordinator | doc. Ing. Šárka Vilamová, Ph.D. |
Osnova předmětu
1. Introduction to Advanced Course in Strategic Management of Industrial Enterprises.
2. Strategic management and its specifics in industrial enterprises.
3. Strategic management tools for industrial enterprises.
4. The sub-strategy of an industrial company, a strategic plan.
5. Marketing strategy for industrial markets.
6. Investment strategy in industrial enterprises.
7. Human resource management strategy in industrial enterprises.
8. Innovation strategy.
9. Synergy of strategic, tactical and operative management.
10. World market and strategic management of an industrial company.
2. Strategic management and its specifics in industrial enterprises.
3. Strategic management tools for industrial enterprises.
4. The sub-strategy of an industrial company, a strategic plan.
5. Marketing strategy for industrial markets.
6. Investment strategy in industrial enterprises.
7. Human resource management strategy in industrial enterprises.
8. Innovation strategy.
9. Synergy of strategic, tactical and operative management.
10. World market and strategic management of an industrial company.
E-learning
Povinná literatura
LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666 .
RUMELT, R. Good Strategy/Bad Strategy: The Difference and why it Matters. London: Profile Books, 2017. ISBN 9781781256176 .
DAVID, F. R. Strategic Management: Concepts and Cases. 13th ed. New Jersey: Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4 .
RUMELT, R. Good Strategy/Bad Strategy: The Difference and why it Matters. London: Profile Books, 2017. ISBN 9781781256176 .
DAVID, F. R. Strategic Management: Concepts and Cases. 13th ed. New Jersey: Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4 .
Doporučená literatura
MAGRETTA, J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Boston: Harvard Business Review Press, 2011. ISBN 9781442160596 .
PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. and K. JANOVSKÁ. On the Strategic Planning, Innovation Activities and Economic Performance of Industrial Companies. Acta Montanistica Slovaca, 2015, 20(1), 16-25. ISSN 1335-1788 .
AAKER, D., A. and CH. Moorman. Strategic Market Management. Chichester, United Kingdom: John Wiley & Sons, 2017. ISBN 9780470059869 .
PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. and K. JANOVSKÁ. On the Strategic Planning, Innovation Activities and Economic Performance of Industrial Companies. Acta Montanistica Slovaca, 2015, 20(1), 16-25. ISSN 1335-1788 .
AAKER, D., A. and CH. Moorman. Strategic Market Management. Chichester, United Kingdom: John Wiley & Sons, 2017. ISBN 9780470059869 .