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Strategic Management of the Business

Strategic Management of the Business
654-0949/01
čeština Strategic Management of the Business
654-0949/02
angličtina

Summary

The subject extends the students' common knowledge of the strategic management of the company. It focuses on the advanced principles of strategic management creation and realization in industrial enterprises.

Literature

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666 .
RUMELT, R. Good Strategy/Bad Strategy: The Difference and why it Matters. London: Profile Books, 2017. ISBN 9781781256176 .
DAVID, F. R. Strategic Management: Concepts and Cases. 13th ed. New Jersey: Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4 .

Advised literature

MAGRETTA, J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Boston: Harvard Business Review Press, 2011. ISBN 9781442160596 .
PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. and K. JANOVSKÁ. On the Strategic Planning, Innovation Activities and Economic Performance of Industrial Companies. Acta Montanistica Slovaca, 2015, 20(1), 16-25. ISSN 1335-1788 .
AAKER, D., A. and CH. Moorman. Strategic Market Management. Chichester, United Kingdom: John Wiley & Sons, 2017. ISBN 9780470059869 .


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Language of instruction čeština, angličtina
Code 654-0949
Abbreviation SMP
Course title Strategic Management of the Business
Coordinating department Department of Industrial Systems Management
Course coordinator doc. Ing. Šárka Vilamová, Ph.D.