Strategic Management of the Business

Type of study	Doctoral
Language of instruction	English
Code	654-0949/02
Abbreviation	SMP
Course title	Strategic Management of the Business
Credits	10
Coordinating department	Department of Industrial Systems Management
Course coordinator	doc. Ing. Šárka Vilamová, Ph.D.

Osnova předmětu

1. Introduction to Advanced Course in Strategic Management of Industrial Enterprises.
2. Strategic management and its specifics in industrial enterprises.
3. Strategic management tools for industrial enterprises.
4. The sub-strategy of an industrial company, a strategic plan.
5. Marketing strategy for industrial markets.
6. Investment strategy in industrial enterprises.
7. Human resource management strategy in industrial enterprises.
8. Innovation strategy.
9. Synergy of strategic, tactical and operative management.
10. World market and strategic management of an industrial company.

Povinná literatura

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. .
RUMELT, R. Good Strategy/Bad Strategy: The Difference and why it Matters. London: Profile Books, 2017. .
DAVID, F. R. Strategic Management: Concepts and Cases. 13th ed. New Jersey: Pearson Prentice Hall, 2011. .

Doporučená literatura

MAGRETTA, J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Boston: Harvard Business Review Press, 2011. .
PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. and K. JANOVSKÁ. On the Strategic Planning, Innovation Activities and Economic Performance of Industrial Companies. Acta Montanistica Slovaca, 2015, 20(1), 16-25. .
AAKER, D., A. and CH. Moorman. Strategic Market Management. Chichester, United Kingdom: John Wiley & Sons, 2017. .

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