Business personalities
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 654-2034/01 |
| Abbreviation | OP |
| Course title | Business personalities |
| Credits | 2 |
| Coordinating department | Department of Industrial Systems Management |
| Course coordinator | Mgr. Sofiya Shevtsova, Ph.D. |
Osnova předmětu
1. Introduction to business, business history
2. The most important Czech entrepreneurs of the past
3. The most important world entrepreneurs of the past
4. The most important Czech entrepreneurs of today
5. The most important European entrepreneurs of today
6. The most important global entrepreneurs of today
7. Entrepreneurial skills and strategies
2. The most important Czech entrepreneurs of the past
3. The most important world entrepreneurs of the past
4. The most important Czech entrepreneurs of today
5. The most important European entrepreneurs of today
6. The most important global entrepreneurs of today
7. Entrepreneurial skills and strategies
E-learning
Povinná literatura
1. Jitka, S. (2020). Začínáme podnikat: s případovými studiemi začínajících podnikatelů. Grada Publishing, as.
2. Moeran, B. (2021). The business of ethnography: Strategic exchanges, people and organizations. Routledge.
2. Moeran, B. (2021). The business of ethnography: Strategic exchanges, people and organizations. Routledge.
Doporučená literatura
1. Jitka, S., & Václav, Ř. E. H. O. Ř. (2010). Základy podnikání: teoretické poznatky, příklady a zkušenosti českých podnikatelů. Grada Publishing as.
2. McCormack, M. H. (2022). What they still don’t teach you at Harvard Business School. Profile Books.
2. McCormack, M. H. (2022). What they still don’t teach you at Harvard Business School. Profile Books.