1. Jitka, S. (2020). Začínáme podnikat: s případovými studiemi začínajících podnikatelů. Grada Publishing, as.
2. Moeran, B. (2021). The business of ethnography: Strategic exchanges, people and organizations. Routledge.
Business personalities
| Language of instruction | čeština |
|---|---|
| Code | 654-2034 |
| Abbreviation | OP |
| Course title | Business personalities |
| Coordinating department | Department of Industrial Systems Management |
| Course coordinator | Mgr. Sofiya Shevtsova, Ph.D. |
Summary
The subject is focused on business history. In particular, key personalities in the field of entrepreneurship both in the Czech Republic and global entrepreneurs are considered. Studying individual examples will help identify basic entrepreneurial strategies and management models. Students can use the skills acquired during the course both for personal development in the field of industrial systems management and for starting their own business in the future.
Literature
Advised literature
1. Jitka, S., & Václav, Ř. E. H. O. Ř. (2010). Základy podnikání: teoretické poznatky, příklady a zkušenosti českých podnikatelů. Grada Publishing as.
2. McCormack, M. H. (2022). What they still don’t teach you at Harvard Business School. Profile Books.
2. McCormack, M. H. (2022). What they still don’t teach you at Harvard Business School. Profile Books.