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Strategic Management

Strategic Management
654-3003/02
angličtina Strategic Management
654-3003/01
čeština

Anotace

Learning outcomes of the course unit The course is focused on understanding the essence of strategic thinking, strategic behavior of entrepreneurial subjects, acquiring selected methods and approaches of strategic analysis of industrial enterprises. It acquaints with strategies at individual levels of industrial enterprise management and provides the basis for their successful formulation and implementation.

Povinná literatura

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666 .
DAVID, F., R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4 .
AAKER, D., A. Strategic Market Management. 9th ed. John Wiley & Sons, 2009. ISBN 978-0470-31724-2 .

Doporučená literatura

ROBBINS, S., P. and M., K. COULTER. Management. Thirteenth edition. Boston: Pearson, 2016. ISBN 978-1-292-09020-7.
PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. AND K. JANOVSKÁ. On the strategic planning, innovation activities and economic performance of industrial companies. ACTA MONTANISTICA SLOVACA, vol. 20 (2015), no. 1. Košice, Slovakia: Technical University of Kosice. Pp. 16-25. ISSN 1335-1788 .


zpět na vyhledávání
Language of instruction angličtina, čeština
Code 654-3003
Abbreviation SM
Course title Strategic Management
Coordinating department Department of Industrial Systems Management
Course coordinator doc. Ing. Šárka Vilamová, Ph.D.