Skip to main content
Skip header

Marketing and Management in Healthcare

Summary

The aim of the course is to acquaint the student with basic concepts, techniques, skills and theories of economics, management and marketing with focus on health care.

Literature

OZCAN, Y., A. Health care benchmarking and performance evaluation: an assessment using data envelopment analysis (DEA). Second edition. New York: Springer, 2014. ISBN 978-1-4899-7471-6 .

Advised literature

MYNÁŘ, M. Economics of health institutions: standardization of evaluation of economic and financial indexes in the Czech Republic health institutions (HI). Ostrava: VSB - Technical University, 2010. ISBN 978-80-248-1919-8.


Language of instruction čeština
Code 654-3315
Abbreviation MMZ
Course title Marketing and Management in Healthcare
Coordinating department Department of Industrial Systems Management
Course coordinator prof. Ing. Kamila Janovská, Ph.D.