Marketing and Management in Healthcare
| Language of instruction | čeština |
|---|---|
| Code | 654-3315 |
| Abbreviation | MMZ |
| Course title | Marketing and Management in Healthcare |
| Coordinating department | Department of Industrial Systems Management |
| Course coordinator | prof. Ing. Kamila Janovská, Ph.D. |
Anotace
The aim of the course is to acquaint the student with basic concepts, techniques, skills and theories of economics, management and marketing with focus on health care.
Povinná literatura
OZCAN, Y., A. Health care benchmarking and performance evaluation: an assessment using data envelopment analysis (DEA). Second edition. New York: Springer, 2014. ISBN 978-1-4899-7471-6.
Doporučená literatura
MYNÁŘ, M. Economics of health institutions: standardization of evaluation of economic and financial indexes in the Czech Republic health institutions (HI). Ostrava: VSB - Technical University, 2010. ISBN 978-80-248-1919-8.