Psychology

Type of study	Bachelor
Language of instruction	Czech
Code	711-0538/01
Abbreviation	PS
Course title	Psychology
Credits	4
Coordinating department	Department of Social Sciences
Course coordinator	Mgr. Jana Matochová, Ph.D.

Subject syllabus

1. Approaches to Psychology, characteristics of psychological disciplines.
2. Methods of psychology
3. Determination of the human psyche
4. Perception and attention
5. Memory, memory disorders
6. The process of human thought
7. Learning, types of learning, effective learning
8. Psychological mechanisms of decision making
9. Emotions in terms of purchasing and consumption behavior
10.The use of emotions in marketing communication.
11.Personality, personality development
12.Typology of personality
13.Motivation and the theory of motivation
14.Burden, conflicts, frustration, stress

E-learning

MS Teams

Literature

RALLS, Emily and Caroline RIGGS. The little Book of Psychology. New Delhi: Viva, 2021. ISBN 10: 178685807X.
NOEL-HOEKSEMA, Susan a kol. Atkinson & Hilgard's Introduction to Psychology. Andover: Cengage Learning EMEA, 2014. .
HUSEMANN-KOPEZKY, Marcus. Handbook on the Psychology of Pricing - 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know. La Vergne: Lightning Source Inc., 2018. .

Advised literature

LARSEN, Randy. Personality Psychology. New York City: McGraw-Hill, 2020. .
MITREGA, Maciej, Vojtěch SPÁČIL a Gregor PFAJFAR. Co-creating value in post-communists contexts: capability perspective. Journal of Services Marketing. Bingley: Emerald, 2021, 35(2), s. 169-181. .
ROPPER, Alan and Brian D. BURRELL. Reaching Down the Rabbit Hole: Extraordinary Journeys into the Human Brain. London: Atlantic books, 2016. ISBN 10: 1782395504.

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