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Psychology

Psychology
711-0538/01
čeština Psychology
711-0538/02
čeština

Summary

The content of the subject is basic knowledge from the field of psychology in terms of purchasing and consumption behavior and marketing communication.

Literature

RALLS, Emily and Caroline RIGGS. The little Book of Psychology. New Delhi: Viva, 2021. ISBN 10: 178685807X.
NOEL-HOEKSEMA, Susan a kol. Atkinson & Hilgard's Introduction to Psychology. Andover: Cengage Learning EMEA, 2014. ISBN 978-1-4080-8902-6 .
HUSEMANN-KOPEZKY, Marcus. Handbook on the Psychology of Pricing - 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know. La Vergne: Lightning Source Inc., 2018. ISBN 9783947897001 .

Advised literature

LARSEN, Randy. Personality Psychology. New York City: McGraw-Hill, 2020. ISBN 9781526847874 .
MITREGA, Maciej, Vojtěch SPÁČIL a Gregor PFAJFAR. Co-creating value in post-communists contexts: capability perspective. Journal of Services Marketing. Bingley: Emerald, 2021, 35(2), s. 169-181. ISSN 0887-6045 .
ROPPER, Alan and Brian D. BURRELL. Reaching Down the Rabbit Hole: Extraordinary Journeys into the Human Brain. London: Atlantic books, 2016. ISBN 10: 1782395504.


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Language of instruction čeština, čeština
Code 711-0538
Abbreviation PS
Course title Psychology
Coordinating department Department of Social Sciences
Course coordinator Mgr. Jana Matochová, Ph.D.