Psychology
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 711-0538/02 |
| Abbreviation | PS |
| Course title | Psychology |
| Credits | 5 |
| Coordinating department | Department of Social Sciences |
| Course coordinator | Mgr. Jana Matochová, Ph.D. |
Subject syllabus
1. Approaches to Psychology, characteristics of psychological disciplines.
2. Methods of psychology
3. Determination of the human psyche
4. Perception and attention
5. Memory, memory disorders
6. The process of human thought
7. Learning, types of learning, effective learning
8. Psychological mechanisms of decision making
9. Emotions in terms of purchasing and consumption behavior
10.The use of emotions in marketing communication.
11.Personality, personality development
12.Typology of personality
13.Motivation and the theory of motivation
14.Burden, conflicts, frustration, stress
2. Methods of psychology
3. Determination of the human psyche
4. Perception and attention
5. Memory, memory disorders
6. The process of human thought
7. Learning, types of learning, effective learning
8. Psychological mechanisms of decision making
9. Emotions in terms of purchasing and consumption behavior
10.The use of emotions in marketing communication.
11.Personality, personality development
12.Typology of personality
13.Motivation and the theory of motivation
14.Burden, conflicts, frustration, stress
E-learning
MS Teams
Literature
RALLS, Emily and Caroline RIGGS. The little Book of Psychology. New Delhi: Viva, 2021. ISBN 10: 178685807X.
NOEL-HOEKSEMA, Susan a kol. Atkinson & Hilgard's Introduction to Psychology. Andover: Cengage Learning EMEA, 2014. ISBN 978-1-4080-8902-6 .
HUSEMANN-KOPEZKY, Marcus. Handbook on the Psychology of Pricing - 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know. La Vergne: Lightning Source Inc., 2018. ISBN 9783947897001 .
NOEL-HOEKSEMA, Susan a kol. Atkinson & Hilgard's Introduction to Psychology. Andover: Cengage Learning EMEA, 2014. ISBN 978-1-4080-8902-6 .
HUSEMANN-KOPEZKY, Marcus. Handbook on the Psychology of Pricing - 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know. La Vergne: Lightning Source Inc., 2018. ISBN 9783947897001 .
Advised literature
LARSEN, Randy. Personality Psychology. New York City: McGraw-Hill, 2020. ISBN 9781526847874 .
MITREGA, Maciej, Vojtěch SPÁČIL a Gregor PFAJFAR. Co-creating value in post-communists contexts: capability perspective. Journal of Services Marketing. Bingley: Emerald, 2021, 35(2), s. 169-181. ISSN 0887-6045 .
ROPPER, Alan and Brian D. BURRELL. Reaching Down the Rabbit Hole: Extraordinary Journeys into the Human Brain. London: Atlantic books, 2016. ISBN 10: 1782395504.
MITREGA, Maciej, Vojtěch SPÁČIL a Gregor PFAJFAR. Co-creating value in post-communists contexts: capability perspective. Journal of Services Marketing. Bingley: Emerald, 2021, 35(2), s. 169-181. ISSN 0887-6045 .
ROPPER, Alan and Brian D. BURRELL. Reaching Down the Rabbit Hole: Extraordinary Journeys into the Human Brain. London: Atlantic books, 2016. ISBN 10: 1782395504.