DUBICKA, I., ROSENBERG, M., DIGNEN, B., HOGAN, M., WRIGHT, L. Business Partner B2+: Coursebook with Digital Resources. 1st ed. Pearson: Pearson Education Limited, 2019, 160 s. ISBN 978-1-292-23357-4 .
MCCARTHY, Michael; Felicity O‘DELL. Business Vocabulary in Use: Upper-intermediate Book with Answers. 4th ed. Cambridge: Cambridge University Press, 2017, 280 s. ISBN 978-1-316-63175-1 .
TURNBULL, J. Oxford Advanced Learner's Dictionary: Paperback + DVD + Premium Online Access Code. Oxford: Oxford University Press, 2015, 1948 s. ISBN 978-0-194-79879-2.
Company English I
| Language of instruction | angličtina, čeština |
|---|---|
| Code | 712-3101 |
| Abbreviation | A-Fir./I |
| Course title | Company English I |
| Coordinating department | Institute of Languages |
| Course coordinator | Mgr. Kateřina Spurná |
Summary
Students will learn vocabulary related to market research, collaboration, workplace mentoring, banking, and personal finance. They will get aquinted with different ways to conduct needs analysis. They will get familiar with a range of phrases for negotiation. They will learn how to defend their ideas using different strategies.¨
Knowledge: The student will explain
• market research methods (quantitative and qualitative research, focus groups) and professional terminology related to customer needs analysis.
• principles of employee development and workplace mentoring, including modern approaches to corporate culture (concepts such as kindness versus success).
• fundamental concepts of personal finance, retail banking, and digital financial technologies (mobile banking).
• grammatical rules for using question tags and the structures of the future perfect simple and continuous tenses.
Skills: The student will perform
• a structured needs analysis of a new client based on a simulated business conversation.
• a defense of their own ideas and respond effectively to unexpected questions from the audience during or after a corporate presentation.
• negotiation and renegotiation of business agreements or terms of cooperation using appropriate diplomatic phrases.
• drafting of formal written communication, specifically a summary of market research findings and a formal letter or email of complaint.
General Competencies: The student will independently
• coordinate and moderate focus group discussions and collaborate effectively in an international team environment.
• assess financial risks and make independent decisions regarding budget management within assigned business case studies (business workshops).
• provide constructive feedback to colleagues and approach workplace conflict resolution with a high degree of intercultural sensitivity.
Knowledge: The student will explain
• market research methods (quantitative and qualitative research, focus groups) and professional terminology related to customer needs analysis.
• principles of employee development and workplace mentoring, including modern approaches to corporate culture (concepts such as kindness versus success).
• fundamental concepts of personal finance, retail banking, and digital financial technologies (mobile banking).
• grammatical rules for using question tags and the structures of the future perfect simple and continuous tenses.
Skills: The student will perform
• a structured needs analysis of a new client based on a simulated business conversation.
• a defense of their own ideas and respond effectively to unexpected questions from the audience during or after a corporate presentation.
• negotiation and renegotiation of business agreements or terms of cooperation using appropriate diplomatic phrases.
• drafting of formal written communication, specifically a summary of market research findings and a formal letter or email of complaint.
General Competencies: The student will independently
• coordinate and moderate focus group discussions and collaborate effectively in an international team environment.
• assess financial risks and make independent decisions regarding budget management within assigned business case studies (business workshops).
• provide constructive feedback to colleagues and approach workplace conflict resolution with a high degree of intercultural sensitivity.
Literature
Advised literature
MURPHY, R. English Grammar in Use 3rd Edition with Answers. Cambridge: Cambridge University Press, 2004. ISBN 978-0-521-53762-9.
MASCULL, B. Business Vocabulary in Use. Third Edition. Cambridge University Press, 2017. ISBN 978-1-316-62998-7.
Mobile application: Oxford Advanced Learner's Dictionary (OALD9)
MASCULL, B. Business Vocabulary in Use. Third Edition. Cambridge University Press, 2017. ISBN 978-1-316-62998-7.
Mobile application: Oxford Advanced Learner's Dictionary (OALD9)