Business Diagnostics
| Jazyk výuky | angličtina |
|---|---|
| Kód | 152-0541 |
| Zkratka | PD |
| Název předmětu česky | Business Diagnostics |
| Název předmětu anglicky | Business Diagnostics |
| Garantující katedra | Katedra podnikové ekonomiky a práva |
| Garant předmětu | Ing. Josef Kašík, Ph.D. |
Anotace
1. Business diagnostics and therapeutics – introduction, terminology, history
2. Business as an object of diagnostics – classification and structure
3. Business as a system
4. Financial health
5. Business value – asset, income and market approach
6. Selected diagnostic methods
2. Business as an object of diagnostics – classification and structure
3. Business as a system
4. Financial health
5. Business value – asset, income and market approach
6. Selected diagnostic methods
Povinná literatura
THOMPSON, M.; MIMICK, R. Business Diagnostics: The Canadian Edition 2nd Edition. Trafford Publishing 2006.
Doporučená literatura
FOGG, C. D. Diagnostic Marketing: Finding and Fixing Critical Problems. Addison-Wesley.
GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001.
KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America.
NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.
GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001.
KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America.
NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.