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Managerial Economics

Summary

The aim of the course is the ability of study – participants to apply general economic theory, mainly microeconomics, to business and managerial decision processes. The course creates platform for purposeful interconnection between traditional economic theory and the theory of decision making. In some sense the course of managerial economics represents the bridge between relatively abstract theoretical background of rational decision making and managerial practice. The emphasis is selectively laid on those microeconomic topics that are the most helpful to realistic interpretation of economic environment surrounding the firm. The natural focus of the course is represented by the theory of the firm. There are overlaps to management, marketing, psychology, macroeconomics, institutional economics and sociology.

Literature

HIRSCHEY, Mark, Eric BENTZEN and Carsten SHEIBYE. Managerial economics. Andover: Cengage, 2019. 796 p. ISBN 978-1-4737-5835-3 .
PNG, Ivan and Dale E. LEHMAN. Managerial Economics. 3rd ed. Malden: Blackwell, 2007. 477 p. ISBN 978-1-4051-6047-6.
MCGUIGAN, James R., R. Charles MOYER and Frederick H. deB HARRIS. Managerial economics: applications, strategies, and tactic. 14th ed. Boston: Cengage Learning, 2017. 689 p. ISBN 978-1-305-50638-1.

Advised literature

HIRSCHEY, Mark. Fundamentals of managerial economics. 9th ed. Australia: South-Western Cengage Learning, 2009. 792 p. ISBN 978-0-324-58856-9 .
THOMAS, Christopher R. and S. Charles MAURICE. Managerial economics: foundations of business analysis and strategy. 12th edition. New York: McGraw-Hill Education, 2016. 714 p. ISBN 978-1-259-25107-8 .
KRUGMAN, Paul R. and Robin WELLS. Microeconomics. 4th ed. New York: Worth Publishers, 2015. 606 p. ISBN 978-1-4641-4387-8.


Language of instruction angličtina
Code 114-0509
Abbreviation MANE
Course title Managerial Economics
Coordinating department Department of Economics
Course coordinator Ing. Ondřej Badura, Ph.D.